A global outlook.
A lasting purpose.

We respect the dignity, time and aspirations of every person. Care belongs in our products, our services, our workplaces and our decisions.

We value craftsmanship, depth of understanding and attention to detail. We take pride in work that earns people’s confidence.

We tell the truth, honor our commitments and accept responsibility. We welcome scrutiny and have the courage to acknowledge what needs to change.

We believe imagination gains power through knowledge. We question assumptions, connect disciplines and pursue possibilities that deserve to exist.

We recognize strength in different talents, experiences and perspectives. Shared purpose allows us to accomplish more while preserving what makes each contribution distinctive.

We treat trust, capital, knowledge and natural resources with care. Our responsibilities extend to the people affected by our work and the generations that follow.

Begin with the people we serve. Understand their needs and make every interaction useful, clear and dependable. Quality includes how something works, how it feels and how people are supported when it goes wrong.

Each business must understand its customers, develop a distinctive contribution and earn its place in their lives. We enter markets where we can create meaningful value and build the capabilities to deliver it.

Give each business the freedom to serve its market with focus. Connect the group through shared knowledge, capabilities and standards. The parent’s responsibility is to help businesses succeed while holding them accountable for their commitments.

Investigate important problems, question accepted limits and reason from evidence. Test early, learn openly and increase investment as understanding improves. Have the courage to change direction when an idea no longer earns its place.

Make decisions close to the work, with clear ownership and timely follow-through. Build privacy, security, accessibility and reliability into the experience. Address weaknesses before they become someone else’s burden.

Allocate resources with financial rigor and an understanding of risk. Balance present performance with investment in people, research and future capabilities. Expand at a pace we can support, and preserve the strength to serve through changing conditions.

Bring ideas, expertise and opportunity across borders. Listen to the communities we enter, respect their cultures and adapt to their realities. Our global ambition should create value people can recognize in their own lives.

Measure what our work achieves for customers, businesses and communities. Learn from outcomes and be honest about shortcomings. Pursue commercial success responsibly, while advancing the foundation’s distinct public-benefit mission with equal care.